PRESS RELEASE

Village of Rye Brook, in partnership with MVP Health Care and the National Fitness Campaign, provide free fitness for everyone in Rye Brook Sunrise Senior Living Joins Project as a Sponsor

October 1, 2026
NFC Media Contact
Sarah Morgan
sarah@nfchq.com831-601-2438
Partner Media Contact
Christopher Bradbury
cbradbury@ryebrookny.gov

RYE BROOK, NY – October 1, 2026 —The Village of Rye Brook, MVP Health Care, and National Fitness Campaign (NFC), today announced a partnership that is bringing an outdoor Fitness Court® Studio and digital wellness programming to residents in Rye Brook. The Fitness Court® Studio,  located at 840 King Street, finished installation in mid-September. There will be an Opening Ceremony with ribbon-cutting and demonstrations on Monday, October 5th at 12:00 noon. 

This Fitness Court® Studio was developed by the Village of Rye Brook, MVP Health Care, and NFC to  expand free access to high-quality workouts and create equitable access to exercise for  communities across the region. The Fitness Court® Studio is the world’s best outdoor gym that lets  users leverage their own body weight to get a complete workout using seven exercise stations. On the other side of the gym is a studio space where residents can stretch and use it for fitness classes  such as Yoga, Zumba, or Tai Chi.  

Created for adults of all abilities aged 14+, the Fitness Court® Studio workouts are adaptable for all  fitness levels, allowing participants to move at their own pace. Users also may download the free Fitness Court® App which acts as a coach-in-your-pocket and enhances the outdoor gym into a  digitally supported wellness experience. Rye Brook is one of 30+ Campaign Partners building a  network of Fitness Courts across the state, with the help of MVP Health Care. It is the 2nd Fitness  Court® in Westchester County, and the 1st Fitness Court® with a Studio. For information about th Fitness Court® Studio watch the video here. 

“The village is thrilled to provide this free outdoor Fitness Court Studio for our residents” said Rye Brook Mayor Jason Klein. “This outdoor gym and studio, supported by a free App, further expands our Fitness Initiative Together (F.I.T.) program and builds upon the village’s priority to offer fitness  opportunities for all ages and fitness abilities. We offer our sincere thanks to the National Fitness  Program, MVP Health Care, and Sunrise Senior Living for working together to bring this unique  facility and program to Rye Brook.” 

“The launch of the MVP Health Care Fitness Court in Rye Brook is a step towards providing access to resources that can change the trajectory of someone’s health and wellness journey,” said MVP Health Care’s Chief Revenue Officer, Augusta Martin. “As a leading health care  services company, investing in our local communities and offering new, innovative wellness options  like the Fitness Court reinforces our commitment to giving back to the people we serve and places  we call home. We are proud to partner with NFC and Rye Brook to bring this unique opportunity to the local community and look forward to seeing you on the Fitness Court.” 

“We are excited to have Rye Brook join us in the journey to improve health and wellness as we work to make a powerful and long-lasting impact on health outcomes and happiness by building healthy  communities across America,’’ said Mitch Menaged, founder of National Fitness Campaign. “The  addition of the outdoor Fitness Court® Studio, along with digital wellness programming,  demonstrates a tremendous commitment to the health and wellbeing within the community.” 

"Sunrise is thrilled to sponsor the Fitness Court and celebrate Rye Brook’s dedication to community wellness," said David Murphy SVP of Hospitality for Sunrise Senior Living. "As we create our new  independent living community nearby, we are crafting a lifestyle where wellness and active living  are at the heart of our hospitality. This court is a perfect extension of that vision, and we look  forward to seeing our future residents thrive here alongside the rest of the Rye Brook community."  Sunrise will soon break ground on an approved independent living and senior living community at  900 King Street across the road from the Fitness Studio location. When completed, it will include  approximately 230 rental residences with Independent Living suites, Assisted Living suites, and  Townhomes.  

The public is invited to attend the launch event on Monday, October 5th at 12:00 noon to see  demonstrations and try the Fitness Court Studio®. For more information contact the Rye Brook  Village Administrator’s Office at 914-939-0111. For more information on MVP Health Care’s support  of NFC, please visit https://www.nationalfitnesscampaign.com/newyork.  

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About the Village of Rye Brook 

The “small but mighty” Rye Brook continues to play above its weight. A municipality of just over  10,000 residents over 3.5 square miles, Rye Brook’s residents and business enjoy a small-town feel  but with many amenities and services not normally offered in a community of its size. With many  parks and ballfields, the Parks and Recreation Department coordinates many programs and community events for people of all ages. For more information, visit www.ryebrookny.gov or  Facebook or Instagram.  

About MVP Health Care (Project Partner) 

MVP Health Care is a nationally recognized, not-for-profit health insurer caring for members in New  York and Vermont. Committed to the complete well-being of our members and the communities  we serve, MVP makes health insurance more convenient, more supportive, and more personal. For  more information, visit www.mvphealthcare.com, or on Facebook, Twitter, Instagram,  and LinkedIn. 

About National Fitness Campaign (Project Partner) 

Founded in San Francisco in 1979, National Fitness Campaign is a wellness consulting firm that  provides programs and services to cities, schools and sponsors. Our mission is to build healthy  communities nationwide. The campaign delivers an integrated wellness initiative, centered around  the Fitness Court®– the world's best outdoor gym. National Fitness Campaign is preparing to  welcome its 750th healthy community in 2025, as it continues to grow the country’s largest public private partnership in support of wellness with the goal of building a Fitness Court® within a 10- minute bike ride of every American. Learn more about National Fitness Campaign at nationalfitnesscampaign.com and follow along on Instagram, Facebook and LinkedIn.  

About Sunrise Senior Living (Project Sponsor) 

Guided by its mission to champion quality of life for all seniors, Sunrise has been creating  experiences that bring together lifestyle, wellness, hospitality, and high-quality care for 45 years. As  one of North America’s leading owners, operators, and developers of private-pay luxury and  premium senior living communities, Sunrise serves more than 22,000 residents across more than  230 communities. We welcome Sunrise to the Rye Brook community. For more information about  Sunrise, visit https://www.sunriseseniorliving.com/.