(GOLIAD, TEXAS -May 14, 2026) — The City of Goliad, Blue Cross and Blue Shield of Texas, and National Fitness Campaign (NFC) today announced a partnership to bring an outdoor Fitness Court® and digital wellness programming to The City of Goliad. The Fitness Court®, located at 210 W. Oak street, will open May 21st, 2026 at 10:00 AM with a ribbon-cutting ceremony.
This Fitness Court® was developed by The City of Goliad, BCBSTX, and NFC to expand free access to high-quality workouts and create equitable access to exercise for communities across the region. The Fitness Court® is the world’s best outdoor gym that lets users leverage their own body weight to get a complete workout using seven exercise stations.
Created for adults of all abilities aged 14+, the Fitness Court® workouts are adaptable for all fitness levels, allowing participants to move at their own pace. Users also may download the free Fitness Court® App which acts as a coach-in-your-pocket and enhances the outdoor gym into a digitally supported wellness experience. The City of Goliad is one of 50+ Campaign Partners building a network of Fitness Courts across the state, with the help of BCBSTX.
“The BCBSTX Fitness Court is a wonderful addition to our community, and I hope it encourages our residents to get outside, stay active, and take steps toward better health. This is an investment in the well-being of our people and a great way to bring our community together.” said Mayor Brenda Moses
“Physical activity is one of the simplest and most powerful ways to improve overall health,” said Dr. Mark Chassay, chief medical officer at BCBSTX. “By investing in Fitness Courts across Texas, we’re creating more opportunities for people to move, connect, and build healthier, more equitable communities for the future.”
“We are excited to have The City of Goliad join us in the journey to improve health and wellness as we work to make a powerful and long lasting impact on health outcomes and happiness by building healthy communities across America,’’ said Mitch Menaged, founder of National Fitness Campaign. “The addition of the outdoor Fitness Court, along with digital wellness programming, demonstrates a tremendous commitment to the health and wellbeing within the Goliad community.”
Residents are invited to attend the launch event on May 21st, 2026 at 10:00 AM to try the Fitness Court®. For more information, visit www.facebook.com/events/1406391351532722/, or contact The City of Goliad at 361-645-3454. For more information on BCBSTX’s support of NFC, please visit https://www.nationalfitnesscampaign.com/texas.
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About The City of Goliad
The City of Goliad, Texas, is a historic and welcoming community rich in heritage, resilience, and small-town charm. Founded in 1749, Goliad is one of the oldest cities in Texas and played a significant role in the Texas Revolution, a legacy that continues to shape its identity today. Nestled along the scenic San Antonio River, Goliad is home to iconic landmarks such as Presidio La Bahía, Mission Espíritu Santo, and Goliad State Park, drawing visitors from across the state and beyond. At the heart of the community is its vibrant downtown and Main Street District, where locally owned businesses, community events, and historic preservation efforts come together to create a lively and inviting atmosphere. With a strong focus on economic development, tourism, and revitalization, the City of Goliad is committed to honoring its past while building a sustainable and thriving future for residents, businesses, and visitors alike.
About Blue Cross and Blue Shield of Texas
Celebrating 95 years of helping improve the health of Texans, Blue Cross and Blue Shield of Texas — the only statewide, customer-owned health insurer in Texas — is the largest provider of health benefits in the state, working with more than 168,000 physicians and health care practitioners, and 550 hospitals to serve eight million members in all 254 counties. BCBSTX is a Division of Health Care Service Corporation (which operates Blue Cross and Blue Shield plans in Texas, Illinois, Montana, Oklahoma, and New Mexico). Health Care Service Corporation is a Mutual Legal Reserve Company and an Independent Licensee of the Blue Cross and Blue Shield Association.
About National Fitness CampaignFounded in San Francisco in 1979, National Fitness Campaign (NFC) is a wellness consulting firm that provides programs and services to cities, schools and sponsors. Our mission is to build healthy communities nationwide. The campaign delivers an integrated wellness initiative, centered around the Fitness Court®– the world's best outdoor gym. National Fitness Campaign is preparing to welcome its 750th healthy community in 2026, as it continues to grow the country’s largest public-private partnership in support of wellness with the goal of building a Fitness Court® within a 10-minute bike ride of every American. Learn more about National Fitness Campaign at nationalfitnesscampaign.com and follow along on Instagram, Facebook and LinkedIn.
