PRESS RELEASE

Priority Health Celebrates First Outdoor Fitness Court® Opening of 2024 in Lincoln Park Community

May 3, 2024
NFC Media Contact
Lindsay Valenti
lindsay@nfchq.com(518) 596-3944
Partner Media Contact
Kelsey Pardue
Kelsey.Pardue@priorityhealth.com

Fitness Court creates free exercise opportunities in the Lincoln Park neighborhood

(LINCOLN PARK, Mich. – May 3, 2024) The City of Lincoln Park, MI; Priority Health, a nationally recognized nonprofit health plan; and the National Fitness Campaign (NFC) are pleased to announce the opening of an outdoor Priority Health Fitness Court® at 1556 Fort St. This launch was made possible thanks to the statewide partnership between Priority Health and NFC to expand free access to high-quality workouts for Michigan communities.

“Celebrating the opening of the Lincoln Park Priority Health Fitness Court® reminds us that we all have a responsibility to support the well-being of the people in our community and together we can go farther toward improving health for all,” said Dwayne Judson, manager of individual sales at Priority Health. “We are excited to partner with the city of Lincoln Park and the National Fitness Campaign to open this Priority Health Fitness Court as we continue to expand on this initiative across the state.”  

With 7,320 active users in 2023, it's estimated that over 41.2 million calories and 13,071 pounds are burned in one year on the Priority Health Fitness Court network. 

The new Fitness Court at Lincoln Park is an open-air wellness center that allows users to leverage their own body weight to get a complete workout. Created with adults of all ages in mind, the Fitness Court is adaptable for all fitness levels. It can also be used in group or solo settings with local volunteer ambassadors leading classes for groups. New and solo users can also download the free Fitness Court App — a coach-in-your-pocket style platform — that transforms the outdoor gym into a digitally supported wellness ecosystem. The Fitness Court App is available for iOS and Android.  

“National Fitness Campaign is proud to welcome Lincoln Park to the campaign as a leader in Michigan, championing health and wellness for their residents,” said Mitch Menaged, founder of National Fitness Campaign. “The addition of the Fitness Court, along with digital wellness programming, demonstrates a tremendous commitment to the health and well-being within the community.”

Lincoln Park is home to the 20th Priority Health Fitness Court. Priority Health and NFC will open at least 30 additional Fitness Courts by the end of 2025. Priority Health’s mission in this partnership is to increase access to free, high-quality exercise for all people – including those with disabilities. NFC developed the trademarked seven-zone outdoor gym in 2012 to inspire municipalities to transform public spaces into community fitness hubs. NFC's award-winning initiative recently welcomed its 500th healthy community, including cities in Michigan such as Detroit, Grand Rapids, Madison Heights, Highland Park, Lansing, Big Rapids, Traverse City and Saginaw. 

“The Lincoln Park Priority Health Fitness Court exists thanks in part to Priority Health and NFC, but also the Lincoln Park Downtown Development Authority and Wayne County ARPA funds. Without these sponsors, projects like our Fitness Court would not exist, and, so, we are forever grateful,” said Brandon Frye, director of The Lincoln Park Downtown Development Authority. “Since its inception in October of 2023, residents have had access to our Fitness Court and have raved about its convenience and opportunity to improve the health of our city. We look forward to seeing its usage continue to grow for many years to come!”

# # #

ABOUT PRIORITY HEALTH:

With over 30 years in business, Priority Health is the second largest health plan in Michigan, offering an extensive portfolio of health benefits options for employer groups and individuals, including Medicare and Medicaid plans. Serving more than 1.3 million members each year and offering a broad network of primary care physicians in Michigan, Priority Health continues to be recognized as a leader for quality, customer service, transparency and product innovation. Learn more about affordable, quality health coverage options from Priority Health.

ABOUT THE CITY OF LINCOLN PARK:

The City of Lincoln Park, Michigan, often described as "The Crossroads of Downriver,” is home to over 38,000 residents. In 1921 Lincoln Park became a village and then a city in 1925. Thanks to Ford’s “$5-a-day” wage, many workers bought property in Lincoln Park, and a second expansion came after World War II. Lincoln Park has become a mature, stable community where citizens enjoy city wide community events, excellent school systems, beautiful parks and recreational facilities, a well-regulated city government and local history.

For more information about the City, visit our website at citylp.com.

ABOUT NATIONAL FITNESS CAMPAIGN:
Founded in San Francisco in 1979, National Fitness Campaign is a wellness consulting firm that provides programs and services to cities, schools and sponsors. Our mission is to build healthy communities nationwide. The campaign delivers an integrated wellness initiative, centered around the Fitness Court®– the world's best outdoor gym. National Fitness Campaign welcomed its 500th healthy community in 2023, as it continues to grow the country’s largest public-private partnership in support of wellness with the goal of building a Fitness Court® within a 10-minute bike ride of every American. Follow along with National Fitness Campaign at nationalfitnesscampaign.com or on Instagram, Facebook and LinkedIn.