FOR IMMEDIATE RELEASE
(PHILADELPHIA, PENNSYLVANIA – March 25, 2025) Independence Blue Cross (IBX) and National Fitness Campaign (NFC) announce a new collaboration to increase access to free outdoor fitness options in communities throughout Southeastern Pennsylvania.
Bring a Fitness Court to your community
Municipalities, schools, and other organizations in Bucks, Chester, Delaware, Montgomery, and Philadelphia counties who own accessible public space may now apply for grant funding to assist in building Fitness Courts®, courtesy of IBX and National Fitness Campaign. Grant recipients will receive a wellness toolkit, education, and design resources to assist in planning, funding and launching their outdoor Fitness Court® and community wellness campaign.
“Independence Blue Cross has long-supported accessible community health initiatives that break down barriers to physical and mental well-being,” said Dr. Richard Snyder, Independence Blue Cross Executive Vice President and Chief Operating Officer. “By teaming up with National Fitness Campaign to bring free, public exercise equipment to our region, we are helping to build a healthier, more inclusive future for all and ensuring every individual has the opportunity to thrive."
“National Fitness Campaign is excited to welcome Independence Blue Cross as they join the growing network of leading healthcare sponsors across the country, prioritizing equitable outdoor exercise across the Southeastern Pennsylvania region,” said Mitch Menaged, founder of National Fitness Campaign. “This program will deliver tremendous resources to contribute to the important mission of improving health outcomes as the network of Fitness Courts grows across the region. We look forward to working with IBX to make this campaign a great success.”
Free, Public Fitness
National Fitness Campaign aims to build a Fitness Court® within a 10-minute bike ride of every American. The Fitness Court® lets users leverage their own body weight to get a complete workout using seven exercise stations. Created for people of all abilities aged 14+, Fitness Court® workouts are adaptable for all fitness levels, allowing participants to move at their own pace.
Users also may download the free Fitness Court® App which acts as a “coach-in-your-pocket” and enhances the outdoor gym into a digitally supported wellness hub.
For more information on IBX’s support of NFC, please visit https://www.nationalfitnesscampaign.com/pennsylvania-philadelphia-region
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About Independence Blue Cross
Independence Blue Cross is the leading health insurance organization in southeastern Pennsylvania. For more than 85 years, we have been enhancing the health and well-being of the people and communities we serve. We deliver innovative and competitively priced health care products and services; pioneer new ways to reward doctors, hospitals, and other health care professionals for coordinated, quality care; and support programs and events that promote wellness. To learn more, visit ibx.com. Connect with us on Facebook, LinkedIn, and Instagram. Independence Blue Cross is an independent licensee of the Blue Cross and Blue Shield Association.
About National Fitness Campaign
Founded in San Francisco in 1979, National Fitness Campaign is a wellness consulting firm that provides programs and services to cities, schools and sponsors. Our mission is to build healthy communities nationwide. The campaign delivers an integrated wellness initiative, centered around the Fitness Court®– the world's best outdoor gym. National Fitness Campaign is preparing to welcome its 750th healthy community in 2025, as it continues to grow the country’s largest public-private partnership in support of wellness with the goal of building a Fitness Court® within a 10-minute bike ride of every American. Learn more about National Fitness Campaign at nationalfitnesscampaign.com and follow along on Instagram, Facebook and LinkedIn.
