HMSA and National Fitness Campaign announce partnership to build outdoor Fitness Courts across Hawaii

January 17, 2023
NFC Media Contact
Lindsay Valenti 596-3944
Partner Media Contact
Anna Koethe, HMSA 226-8379

$300,000 in grant funding available for municipalities, schools, and communities in 2023

HONOLULU, HI, and SAN FRANCISCO, CA — Hawai‘i Medical Service Association and National Fitness Campaign are teaming up to bring grant funding for up to five outdoor Fitness Courts® to communities across Hawaii. The partnership provides world-class fitness, redesigning the built environment to improve overall quality of life through easy access to outdoor exercise programs. NFC’s award-winning initiative is planning its 500th “healthy community in America” and is poised to deliver vital outdoor wellness programs to help fight the obesity epidemic across the country.

The Fitness Court outdoor gym is designed for adults of all ages and abilities and is fully accessible and equipped to provide workout programs. Visitors can go to a Fitness Court and use the free Fitness Court app to access a series of seven-minute workouts designed by leading experts in functional fitness and bodyweight training. The app also provides digital coaching for support and regular content to keep training fun and interesting. There may also be opportunities for free fitness classes through an ambassador program featuring local trainers.

“HMSA is proud to be a part of an effort that will bring community organizations and government agencies together to provide exercise courts that are accessible and free,” said Jennifer Diesman, senior vice president, government policy and advocacy at HMSA. “Physical fitness is important for overall health and well-being, and it’s exciting to be a part of this community health initiative.”

“National Fitness Campaign is proud to welcome HMSA as its state sponsor for Hawaii,” said Mitch Menaged, founder of NFC. “This investment in healthy communities across Hawaii will deliver tremendous resources to contribute to the important mission of fighting obesity and improving health outcomes as the network of Fitness Courts and wellness programs grows across the state. We look forward to working with HMSA to make this campaign a great success for Hawaii residents.”

Application Process Now Open

Beginning now, municipalities, schools, and other organizations that own accessible public space statewide may apply for grant funding to help build a Fitness Court courtesy of HMSA and National Fitness Campaign. Grant recipients will receive a wellness toolkit and education and design resources to help plan, fund, and launch their outdoor Fitness Court and community wellness campaign.

To learn more about National Fitness Campaign and how to qualify for a grant, visit

About HMSA

Caring for the people of Hawaii is our promise and our privilege. Working together with employers, partners, and physicians and other health care providers, we promote well-being; develop reliable, affordable health plans; and support members with clear, thoughtful guidance.

HMSA is the most experienced health plan in the state, covering more than half of Hawaii’s population. As a recognized leader, we embrace our responsibility to strengthen the health and well-being of our community.

Headquartered on Oahu with centers and offices statewide to serve our members, HMSA is an independent licensee of the Blue Cross and Blue Shield Association.

About National Fitness Campaign

National Fitness Campaign (NFC) is a wellness consulting firm — founded in San Francisco, California in 1979 — that offers grant funding, project management and master planning services to cities, schools and sponsors to build healthy communities. The Fitness Court® is a trademarked 7-minute workout system, created by NFC Founder, Mitch Menaged, that was designed to be the world’s best outdoor gym. NFC’s mission is to build healthy communities by building an outdoor Fitness Court® within a 10-minute bike ride of every American. Learn more about NFC at