NORRISTOWN — A fitness partnership among the Municipality of Norristown, Independence Blue Cross (IBX), and National Fitness Campaign (NFC) will culminate with a special event on Nov. 12 to cut the ribbon on a new outdoor Fitness Court® and digital wellness programming in Norristown. The Fitness Court® is located at Elmwood Park.
WHEN: Nov. 12, 1 p.m.
WHERE: Elmwood Park (340 Harding Blvd).
(Staging area: By the intersection of Harding Boulevard and Fornance Street)
WHAT: Ribbon cutting and Fitness Court demonstrations (with competition!)
WHO: Norristown Recreation Director Bri’Ana Hawkins
Municipal Officials
Representatives Independence Blue Cross
This Fitness Court® was developed by the municipality, IBX, and NFC to expand free access to high quality workouts and create equitable access to exercise for communities across the region. The Fitness
Court® is the world’s best outdoor gym that lets users leverage their own body weight to get a complete workout using seven exercise stations.
Created for people of all abilities aged 14+, the Fitness Court® workouts are adaptable for all fitness levels, allowing participants to move at their own pace. Users also may download the free Fitness Court® App which acts as a coach-in-your-pocket and enhances the outdoor gym into a digitally supported wellness experience. The Municipality of Norristown is one of the first Campaign Partners building a network of Fitness Courts across the region, with the help of Independence Blue Cross.
The Fitness Court, supported through the National Fitness Campaign and Independence Blue Cross (IBX), represents an important investment in the health and well-being of the Norristown community. By providing free access to outdoor fitness equipment, it will help reduce financial barriers to exercise, encourage active lifestyles, and create a welcoming space for residents to connect,” said Norristown Recreation Director Bri’Ana Hawkins. “This initiative strengthens our commitment to accessible recreation and a healthier, stronger Norristown.”
“Healthy communities start with creating opportunities for people to take care of their well-being close to home,” said Jasmin Mosley, Independence Blue Cross Senior Account Executive. “We’re proud to support a new Fitness Court in Norristown and provide a free, accessible space where residents can be active, connect, invest in themselves, and build healthy habits right in their own community.”
“We are excited to have the Municipality of Norristown join us in the journey to improve health and wellness as we work to make a powerful and long-lasting impact on health outcomes and happiness by building healthy communities across America,” said Mitch Menaged, founder of National Fitness Campaign. “The addition of the outdoor Fitness Court, along with digital wellness programming, demonstrates a tremendous commitment to the health and wellbeing within the Norristown community.”
Residents are invited to attend the launch event on Nov. 12 at 1 p.m. to try the Fitness Court®. For more information, contact the municipal Public Information Officer Kevin Tustin at 610-270-0429. For more information on Independence Blue Cross’s support of NFC, please visit https://www.nationalfitnesscampaign.com/pennsylvania.
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About National Fitness Campaign
Founded in San Francisco in 1979, National Fitness Campaign (NFC) is a wellness consulting firm that provides programs and services to cities, schools and sponsors. Our mission is to build healthy communities nationwide. The campaign delivers an integrated wellness initiative, centered around the Fitness Court®– the world's best outdoor gym. National Fitness Campaign is preparing to welcome its 750th healthy community in 2025, as it continues to grow the country’s largest public-private partnership in support of wellness with the goal of building a Fitness Court® within a 10-minute bike ride of every American. Learn more about National Fitness Campaign at nationalfitnesscampaign.com and follow along on Instagram, Facebook and LinkedIn.
