PRESS RELEASE

Charlestown Township, Independence Blue Cross, and National Fitness Campaign cut ribbon on new community Fitness Court®

June 24, 2026
NFC Media Contact
Sarah Morgan
sarah@nfchq.com831-601-2438
Partner Media Contact
Chris Heleniak
c.heleniak@charlestown.pa.us610-240-0326

JUNE 24, 2026 – (CHARLESTOWN TOWNSHIP, PA) — Today, Charlestown Township, Independence Blue Cross (IBX), and National Fitness Campaign (NFC) officially opened a new, state-of-the-art, IBX-sponsored Fitness Court® in Charlestown Township Park 

The IBX-sponsored Fitness Court -- the first of its kind in the Chester County region -- will provide users with equitable access to free world-class wellness infrastructure that allows them to leverage their own body weight to get a complete workout. Created for people of all abilities aged 14+, the Fitness Court workouts are adaptable for all fitness levels, allowing participants to move at their own pace.

A ribbon-cutting event brought together local leaders and sponsors to celebrate a joint commitment between Charlestown Township, IBX, and NFC to expand community access to high-quality workouts and equipment. In conjunction with the Great Valley Community Organization, staff from ENGAGE Personal Training in Malvern, PA demonstrated the seven exercise stations and showed various options for users of all fitness levels.

“We are pleased that Independence Blue Cross and National Fitness Campaign partnered to offer this wonderful opportunity to communities across the region, and that Charlestown Township was chosen to be a recipient, allowing this project to come to fruition. We are grateful for the opportunity to enjoy free outdoor fitness for years to come,” said Kevin Kuhn, Board of Supervisors Chair, Charlestown Township. 

“As the region’s hometown health insurer, Independence Blue Cross is excited to bring a new, free Fitness Court to Charlestown Township—expanding access to high-quality wellness resources right where people live, work and play,” said Mitch Vidovich, vice president of Government and External Affairs at Independence Blue Cross. “This investment reflects our ongoing commitment to strong partnerships that bring neighbors together and help build healthier communities.”

“This Fitness Court reflects what’s possible when public, private, and community partners come together with a shared purpose. By investing in accessible, welcoming spaces like this, we’re helping remove barriers to healthier lifestyles and ensuring more residents across Chester County have opportunities to stay active and connected close to home,” said Marian Moskowitz, vice chair, Chester County Board of Commissioners.

The Fitness Court lets users of the space get a complete workout using seven exercise stations. Users can also download the free Fitness Court® App which acts as a “coach-in-your-pocket” and enhances the outdoor gym into a digitally supported wellness experience.

“We are excited to have Charlestown Township join us in the journey to improve health and wellness as we work to make a powerful and long-lasting impact on health outcomes and happiness by building healthy communities across America,’’ said Mitch Menaged, founder of National Fitness Campaign. “The addition of the outdoor Fitness Court, along with digital wellness programming, demonstrates a tremendous commitment to the health and wellbeing within the Chester County community.”

For more information, visit the Charlestown Township, or contact Charlestown Township at 610-240-0326. 

For more information on IBX’s support of NFC, visit https://www.nationalfitnesscampaign.com/pennsylvania

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About Charlestown Township

Charlestown Township is unique among its surrounding communities. Although being located just on the outskirts of Philadelphia, it still retains the rural aspect of centuries ago. It shares much of the beauty and tranquility of its neighbor, Valley Forge. It is a study in colonial architecture and a tribute to the planning of William Penn. Development within the township has been well planned and controlled to avoid the sprawl of many of its suburban neighbors. It lies adjacent to the high-tech center of Great Valley and is close to the Schuylkill Valley. The township typifies the rolling hills of Chester County.

About Independence Blue Cross

Independence Blue Cross is the leading health insurance organization in southeastern Pennsylvania. For more than 85 years, we have been enhancing the health and well-being of the people and communities we serve. We deliver innovative and competitively priced health care products and services; pioneer new ways to reward doctors, hospitals, and other health care professionals for coordinated, quality care; and support programs and events that promote wellness. To learn more, visit ibx.com. Connect with us on Facebook, LinkedIn, and Instagram. Independence Blue Cross is an independent licensee of the Blue Cross and Blue Shield Association.

About National Fitness Campaign

Founded in San Francisco in 1979, National Fitness Campaign (NFC) is a wellness consulting firm that provides programs and services to cities, schools and sponsors. Our mission is to build healthy communities nationwide. The campaign delivers an integrated wellness initiative, centered around the Fitness Court®– the world's best outdoor gym. National Fitness Campaign is preparing to welcome its 750th healthy community in 2025, as it continues to grow the country’s largest public-private partnership in support of wellness with the goal of building a Fitness Court® within a 10-minute bike ride of every American.  Learn more about National Fitness Campaign at nationalfitnesscampaign.com and follow along on Instagram, Facebook and LinkedIn.