ASBURY (Hunterdon County) N.J., September 16, 2026—Bethlehem Township, New Jersey, Horizon Blue Cross Blue Shield of New Jersey (Horizon), and National Fitness Campaign (NFC), today announced a partnership to bring an outdoor Fitness Court® and digital wellness programming to Bethlehem Township. The Fitness Court®, located at Heritage Park, will open September 25th at 11 a.m. with a ribbon-cutting ceremony.
This Fitness Court® was developed by Bethlehem Township, Horizon, and NFC to expand free access to high-quality workouts and create equitable access to exercise for communities across the region. The Fitness Court® is the world’s best outdoor gym that lets users leverage their own body weight to get a complete workout using seven exercise stations.
Created for adults of all abilities aged 14+, the Fitness Court® workouts are adaptable for all fitness levels, allowing participants to move at their own pace. Users also may download the free Fitness Court® App which acts as a coach-in-your-pocket and enhances the outdoor gym into a digitally supported wellness experience. Bethlehem Township is one of the first few Campaign Partners building a network of Fitness Courts across the state, with the help of Horizon.
"The addition of the new Fitness Court at Heritage Park, championed by Deputy Mayor Judy Nelson represents a commitment to the Bethlehem Township community, giving our residents a free, accessible space to stay active and prioritize their health outdoors," said Mayor Paul J. Muir. "Heritage Park has long been a central hub for recreation, and this modern installation enriches what our community space can offer to people of all fitness levels. We are deeply grateful to Horizon Blue Cross Blue Shield of New Jersey and Hunterdon County for their grant funding and generous partnership—investments like this have a lasting, positive impact on the overall wellness and quality of life in our township."
“Investing in Fitness Courts is another way Horizon is working to empower our members to achieve their best health, while partnering with community organizations to build a healthier New Jersey,” said Gary D. St. Hilaire, Horizon’s Chairman and CEO. “As New Jersey’s hometown health insurer, we’re focused on making good health more affordable and more accessible. The opportunities created by our partnership with National Fitness Campaign builds on Horizon’s ninety year history of supporting local organizations and improving the health of New Jersey’s communities.”
“We are excited to have Bethlehem Township join us in the journey to improve health and wellness as we work to make a powerful and long-lasting impact on health outcomes and happiness by building healthy communities across America,’’ said Mitch Menaged, founder of National Fitness Campaign. “The addition of the outdoor Fitness Court®, along with digital wellness programming, demonstrates a tremendous commitment to the health and wellbeing within the community.”
Residents are invited to attend the launch event on September 25th at 11 a.m. to try the Fitness Court®. For more information, visit https://bethlehemnj.org/, or contact Bethlehem Township Clerk at 908-735-4107 x101. For more information on Horizon Blue Cross Blue Shield of New Jersey’s support of NFC, please visit https://www.nationalfitnesscampaign.com/newjersey.
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About Bethlehem Township, New Jersey
Founded in 1724, Bethlehem Township is one of New Jersey’s oldest municipalities, rich in historic heritage and natural beauty. Nestled in northern Hunterdon County, the township is defined by its pristine rolling hills, preserved agricultural lands, and vibrant rural character. Backed by an exceptionally well-run local government committed to fiscal responsibility and thoughtful community planning, Bethlehem Township continues to deliver outstanding public services and recreational facilities while preserving the quiet, high quality of life its residents treasure.
About Horizon Blue Cross Blue Shield of New Jersey
Horizon Blue Cross Blue Shield of New Jersey, the state’s leading health solutions company, and its affiliates provide a wide array of medical, dental, vision and prescription insurance products and services. Horizon BCBSNJ is leading the transformation of health care in New Jersey by working with doctors and hospitals to deliver innovative, patient-centered programs that more closely tie the payments that doctors and hospitals receive to the results they deliver for our members. Learn more at: www.HorizonBlue.com Horizon BCBSNJ is an independent licensee of the Blue Cross and Blue Shield Association serving approximately 3.5 million members.
About National Fitness Campaign
Founded in San Francisco in 1979, National Fitness Campaign is a wellness consulting firm that provides programs and services to cities, schools and sponsors. Our mission is to build healthy communities nationwide. The campaign delivers an integrated wellness initiative, centered around the Fitness Court®– the world's best outdoor gym. National Fitness Campaign is preparing to welcome its 750th healthy community in 2025, as it continues to grow the country’s largest public-private partnership in support of wellness with the goal of building a Fitness Court® within a 10-minute bike ride of every American. Learn more about National Fitness Campaign at nationalfitnesscampaign.com and follow along on Instagram, Facebook and LinkedIn.
