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In Malden, MA, Coach Julio Salado has turned the city’s Fitness Court into a vibrant hub for connection, movement, and community pride. An award-winning fitness professional, author, and founder of Fitness Foundry, Julio has built a career on creating accessible, inclusive programs, and the Fitness Court has become a natural extension of that mission.
Born and raised in Boston, Julio found his earliest inspiration from a soccer coach who knew exactly how to motivate his players. That experience shaped the type of coach and leader he aspired to be, one who uplifts, encourages, and makes fitness fun. Over the past two decades, Julio has guided countless individuals to achieve their fitness goals, blending western exercise science with eastern arts in his unique methodology. His credentials include:
- National Strength and Conditioning Association (NSCA) Certified Personal Trainer with Distinction
- Licensed EMT-B
- Expertise in bodybuilding, TRX, Olympic lifts, kettlebells, sports performance, post-rehabilitation, senior training, and Yang Style Tai Chi Chuan
Julio’s philosophy, A.I.M.—Assess, Initiate, Motivate—aims to build self-efficacy so that every participant feels empowered to live their healthiest life.
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From Launch Day to Ongoing Activation
Julio first stepped onto the Fitness Court during Malden’s official ribbon-cutting in 2023, leading functional movement demonstrations for residents and students. Right away, he saw the potential for ongoing activation.
Within weeks, he launched Nature’s Gym: Walk and Fitness, a free monthly program pairing bodyweight exercise sessions on the Fitness Court with a two-mile power walk through the surrounding neighborhood. Designed for all ages and fitness levels, the group has grown steadily, attracting seniors, families, and beginners who might otherwise hesitate to join a traditional gym.
As a Licensed EMT-B and health equity advocate, Julio uses both in-person events and social media to highlight the preventative care benefits of regular movement—from improving bone density to managing blood pressure and supporting mental health. His “how-to” and “why-do” exercise videos also remind the community that the Fitness Court is free, accessible, and even wheelchair-friendly. Julio notes that it doesn’t matter if you have five followers or ten thousand—what matters is using social media for good and keeping the community engaged.
“Everyone can get moving,” Julio says. “It’s about creating a supportive environment where people feel welcome to start at their own pace.”
Meeting the Community Where They Are
Julio’s success isn’t just about running great workouts, it’s about building relationships. In addition to his work on the Fitness Court, Julio teaches weekly senior fitness classes at the Malden Senior Center and leads 8-week programs through the City’s Department of Recreation. By staying connected with local agencies and leaders, he identifies gaps in existing programs and uses the Fitness Court to fill them, especially for groups who have fewer options for free, outdoor exercise.
Takeaways for Ambassadors/Trainers
Julio’s approach offers a roadmap for other Ambassadors looking to bring their Fitness Courts to life:
- Connect with Local Leaders – Partner with Parks and Recreation Departments, community centers, and senior programs to understand existing activities and where more is needed.
- Offer Inclusive Programming – Create classes for all fitness levels, ensuring the whole community feels welcome.
- Blend Activities – Combine Fitness Court workouts with walking groups, stretching, or social time to keep people engaged.
- Create Consistency – Host events regularly so participants can build healthy habits.
- Use Social Media for Good – Share content that educates, inspires, and reminds the community the Fitness Court is there for them.
Looking Ahead
Julio’s work in Malden is a powerful reminder that the Fitness Court is more than an installation. It becomes a living, breathing community space when paired with creative, consistent activation. His programs show that with the right partnerships and inclusive approach, Ambassadors can turn a single outdoor gym into a movement that strengthens both bodies and community connections.
Follow Julio’s work on his website and social media: https://www.fitnessfoundry.net/
Get Involved
Feeling inspired by Julio’s success on the Fitness Court but need help getting started? Email ambassador@nfchq.com to connect with our team and get the tools, ideas, and support you need to launch your own successful activation.
