In parks, on school campuses, and along community walking trails, a quiet transformation is taking place in Massachusetts. With support from Blue Cross Blue Shield of Massachusetts, local leaders are building a more active, equitable future—one Fitness Court® at a time.

From Chelmsford to Lee, a growing network of cities and towns is embracing the power of outdoor wellness. These free, open-air gyms are helping residents get stronger, together—physically and socially—while reclaiming public spaces in ways that promote lifelong health.

“The Town of Chelmsford is pleased to provide an outdoor Fitness Court program to the community, particularly in a time when health and wellness have become a higher priority… The Fitness Court is adaptable for all ages and easy to use through the app or on-site guides,” — Lisa Marrone, Director of Business Development, Town of Chelmsford

Launched in October 2022 alongside the Bruce Freeman Rail Trail, Chelmsford’s Fitness Court® was the first of many across the region to signal a shift toward more inclusive health infrastructure.

Community Commitment in Dracut

In Dracut, the community came together in November 2023 to celebrate a new Fitness Court® at Veterans Park, made possible through a partnership between the town, Blue Cross, and Community Preservation funds.

“Your partnership has been instrumental in making this campaign a resounding success… The positive impact of this equipment will be felt for years to come,”— Ann Vandal, Town Manager, Dracut

With its central location and connection to the town’s walking path, Dracut’s Fitness Court® adds both cardio and strength options to the community’s wellness routine.

“Now they can get their strength training in,” — State Rep. Colleen Garry, Dracut

“This will enhance the enjoyment of Veterans Park for the residents of Dracut and surrounding communities,” — State Sen. Edward Kennedy

From School Grounds to Community Hubs

In Lee, the movement has found a home at Lee High School, where the Fitness Court has already become a focal point for school and community activity.

“The Fitness Court represents an amazing opportunity for all members of the schools’ community to engage in healthy practices… It has been exciting to see so many people taking advantage,” — Michael Richard, Superintendent, Lee Public Schools

As the first campaign partner in Western Massachusetts, Lee’s initiative underscores the Campaign’s reach into small towns where access to fitness is often limited. Nearly 100 people attended the Fitness Court’s grand opening.

“This Fitness Court is fascinating—it allows you to exercise just about every aspect of your body… in ways that are both challenging and modifiable,” — Julie Soules, Fitness Court Ambassador, Lee

Elevating Wellness in Swansea

In Swansea, leaders focused on accessibility, aging in place, and community programming as they launched one of the state’s first Fitness Court Studios—a group fitness-ready version of the standard Fitness Court.

“We’re proud to partner with National Fitness Campaign and the Town of Swansea to provide access to premiere free outdoor fitness opportunities,” — Jeff Bellows, VP of Corporate Citizenship & Public Affairs, Blue Cross Blue Shield of Massachusetts

“We’re excited about the economic benefits for local businesses… and about providing an innovative recreational space for all,” — Mallory Aronstein, Town Administrator, Swansea

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍Innovation on Campus at Bridgewater State

Bridgewater State University became the first higher education partner in the Massachusetts Campaign when they installed a Fitness Court® at University Park.

Students, faculty, and the public are embracing the space—not just for workouts, but as a learning environment. In Fall 2023, the campus hosted 18 classes through Campus Recreation, and the Fitness Court® was integrated into kinesiology and exercise science curricula.

“Exercise improves mood, self-confidence, and social connection… ultimately, it strengthens your sense of community,” — Daniel Rezendes, Assistant Athletic Director for Recreation & Wellness, BSU

Expanding the Network

In communities like Malden, Everett, Georgetown, and Townsend, new Fitness Courts® are being installed in public parks and near transit hubs—ensuring everyone, regardless of age, background, or income, has access to free fitness.

“Most people can’t access healthy programs because of cost, time, or location. This Fitness Court addresses all three,” — Mayor Gary Christenson, Malden

“This brings us one step closer to equitable access to health for our residents,” — Mayor Carlo DeMaria, Everett

A Statewide Wellness Movement

The Massachusetts Campaign is part of National Fitness Campaign’s mission to build Healthy Infrastructure for All—bringing the country’s largest network of outdoor gyms to life.

“We’re inspired by the passion of these community leaders and proud to support the incredible progress across Massachusetts,” — Mitch Menaged, Founder, National Fitness Campaign

The Campaign in Massachusetts is already delivering impact in 5 of the Commonwealth’s 14 counties, and with more partners joining each year, momentum is only growing.

Want to bring the Campaign to your town?

Visit the Massachusetts Campaign page to learn how your community can apply for funding and become part of this growing wellness movement.